Associate Manager, Business Data Analytics and Insights | Damansara Jaya, Selangor.

Job Responsibilities

• Lead the Business & Media Data Analytics & Insights function to drive commercial growth and strategic decision-making through actionable, data-driven insights. Acts as a key business partner to the Sales and Marketing teams.
• Leverage analytics to optimize campaign and promotion performance. Craft comprehensive media plans that are based on consumer journey, handling RFP (request 
  for proposal) processes, and partner with media sales team in executing strategies to meet business goals.
• Identify new revenue opportunities or gaps that are relevant to the business (cinema and media sales). This role also plays a pivotal part in grooming analytical talent, enhancing data literacy, and championing a data-first culture across the organization

Job Requirements

• Degree in Business Data Analytics, Computer Science, Statistics, Mathematics, Economics, Business Administration, Marketing, or a related field
• Minimum 5 years of progressive experience in data analytics (business and media data), business intelligence, or insights strategy. A plus if comes with media planning and strategy development experience.
• Demonstrated experience applying data-driven strategies to support sales, marketing, digital/ social and commercial growth initiatives
• Proficient in SQL scripting and Microsoft Excel (including Power Query, Pivot Tables, and dashboards) for data extraction, transformation, and reporting.