Associate Manager, Event & Experiential | Damansara Jaya, Selangor.

Job Responsibilities 

IP Events & Activations 

• Manage and execute GSC-owned intellectual property (IP) events and on-ground activations.

• Plan and execute events from conception to completion, aligned with objectives, requirements, and target audience.

• Conduct on-site inspections to ensure events are delivered according to approved plans.

• Proactively identify risks and changes across project stages, driving timely solutions to ensure seamless execution.

Commercial Partnerships & Promotional Spaces

• Develop, propose, and manage promotional spaces across GSC locations to maximise commercial impact.

• Translate partner requirements into actionable plans and campaign packages.

• Collaborate closely with designers and partners to deliver displays, projects, and activations that reflect GSC and partner branding.

• Research and source suitable materials and products, considering safety, visibility, traffic flow, royalties, insurance, and customer experience.

• Identify and engage reliable vendors and partners to support campaign delivery.

Visual Merchandising (VM) and Planogram Management 

• Develop, propose, and implement VM and planogram solutions to enhance product visibility and drive sales.

• Brief, obtain approval, and communicate proposals and solutions to relevant stakeholders.

• Audit and monitor VM and planograms across cinemas to maintain standards and identify improvement opportunities.

Budgeting and Invoicing 

• Prepare and manage event budgets, ensuring adherence and timely planning so events run within approved limits.

• Order and track event inventory, including collateral, giveaways, and materials.

Ad hoc duties as assigned 

Job Responsibilities 

• Bachelor’s degree in marketing, Communications, Event Management or a related discipline.

• Minimum 3 – 5 years of relevant experience in commercial activations, or event management; preferably in media, entertainment, or film distribution companies.

• Proven experience in planning and executing large-scale events (e.g., sporting events, concerts, brand activations).

• Creative mindset with a keen eye for design and brand presentation.

• Commercially astute with a solid understanding of revenue generation, budgeting, and profit & loss considerations.

• Strong project management skills with the ability to manage multiple stakeholders and timelines effectively.