1. Development & Setting of Objectives & Strategies for Movies (Local and Blockbuster) and Local Area Marketing promotions
   • Manage budget to achieve company’s objective.
   • Spearhead movie promotions and strategy
   • Drive Admissions and Occupancy through promotions / LAM as a key priority.
   • Work with partners, distributors and suppliers in developing and implementing promotions to encourage more footfall (Admission) and sales for the company.
   • Plan and implement sustainable and timely initiatives to drive awareness, visibility, and traffic to cinemas.

2. Execution of Campaign

• Work with distributors, partners, cinema operations and marketing department to achieve flawless execution.
• Develop creative ideas based on understanding of customer needs and behaviours.
• Work closely with internal stakeholders, including sales, operations and experiential team to execute flawlessly.

3. Drive Communication of Promotional Programmes

• Work with department or inter-department stakeholders or external partners (Distributors, Potential Partners and others) to discuss topics such as budgets and marketing promotional plans.
• Plan, track advertising and promotional campaigns.
• Assist in articulating and ensuring consistency of company and partner branding.
• Work and coordinate with agency and inter-department stakeholders to plan, coordinate and co-drive on-ground events, arrangements, awareness, advertising, etc. for the brand.

4. Evaluation of Campaign Results and Target

• Provide timely, comprehensive post-campaign reports with key learnings & recommendations for areas of improvements.

5. Analysis & Reporting

• Keep abreast of current and future trends in branding, A&P as well as tracking of competitors and cinema industry progressions.
• Analyse consumer behaviour and recommend tactical initiative to retain/revive customer base.
• Ensure all budget tracking and archiving is done accordingly on a weekly basis.
• Compile, archive and track performance of the current and past campaigns.

6. Any Other Related AD HOC Company Programmes Assigned

Education & Qualification

• Bachelor's degree in business, marketing, or related field.

Relevant Experience & Years of Service

• 4+ years of experience in relevant field, management experience may be preferred.
• Strong experience with product/brand marketing new initiatives (ATL, BTL, TTL)
• Experience with cost/benefit analysis to demonstrate ROI/ROM
•  

Technical Skills & Professional Knowledge

• Excellent communication skill
• Strong analytic skills
• Strong oral and written communication skills
• Creative abilities to generate new and engaging campaign ideas

Competencies

• Pro-active go-getter with a keen intent on with a strong drive to take initiative and follow through
• Must be a team player and understand how to work across multiple partners and stakeholders
• Possess analytics skills with data driven approach with ability to solve complex problems
• Excellent planning & execution skills to manage work/meeting deadlines
• A strong team player with people management/coaching experience
• Able to provide constructive feedback & not just execute