Marketing Specialsit | IOI Mall Damansara, Selangor.

Job Summary

• Increase GSC Movies films theatrical market share by implementing effective marketing plan targeting at the right audience.

Job Responsibilities

• Improves Film Marketability and Profitability for Chinese, Asian & Anime Portfolio
  • Identify content of the film and target customer of the film.
  • Develop a strategy to maximise the potential of the film.
  • Explore new market and anticipate new opportunities.
  • Improve film's marketability and exposure through tie-ups and sponsorships, monitor of progress against target and to change course of action based on results of the film.
• Manage Online and Social Media Platforms
  • Manage official website via CMS.
  • Liaise with digital agency on digital content for social media.
  • Assist in content creation and video edits where required.
  • Monitor and implement digital content and campaigns.
• Sustain Rapport with Media and Key Partners
  • Make periodic visits and anticipate changes in personnel.
  • Explore new opportunities to work together.
  • Provide constantly information and materials of films to all media and key partners. i.e., cinema exhibitors, sponsors & promo partners.
• Organise Ground Events
  • Organise, plan and coordinate ground events with all related parties.
  • Anticipate break-down and draw-up contingency plans to meet such break-down.
• Achieve Financial Objectives and Prepares Report.
  • Prepare and manage event budget.
  • Verify invoices to budget for approval and payment.
  • Prepare and analyse reports where required.
• Contributes to Team Effort
  • Accomplish results as needed.

Job Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Broadcasting, or a related field.
• At least 3–4 years of relevant marketing experience, preferably in entertainment, media, or film-related industries.
• Strong interest in theatrical film marketing, with good knowledge of Chinese, Asian, and Anime titles will be an added advantage.a
• Hands-on experience liaising with vendors for event and activation execution.
• Ability to manage multiple campaigns and timelines simultaneously.